Key Responsibilities:
Analyze the performance of the loyalty program and key metrics such as active users, usage frequency, redemptions, associated sales, engagement, conversion rates, average ticket value, etc.
Propose new growth initiatives, app usability improvements, and personalized experiences for different customer segments.
Design, implement, and supervise loyalty campaigns, promotions, and benefits for Puma Pris users.
Generate regular performance reports for the Marketing team and Management.
Lead the monthly process of commission and reimbursement settlements with affiliated service station operators, ensuring accuracy, traceability, and timely delivery.
Support training and internal communications aimed at service station operators and the commercial team regarding new program initiatives.
Conduct benchmarking of other loyalty programs and stay updated on industry trends, identifying growth opportunities through data analysis.
Provide support to internal clients (Commercial, Finance, Operations, etc.), addressing and resolving administrative or functional queries related to the program and its platform/app.
Knowledge and Abilities:
Bachelor’s degree or equivalent experience in Marketing, Business Administration, Industrial Engineering, or related fields.
Proven experience in loyalty programs, CRM, digital marketing, or commercial analysis.
Proficiency in data analysis and visualization tools (Advanced Excel, Power BI, etc.).
Knowledge of digital marketing, marketing automation, and CRM tools.
Strong analytical skills and results orientation.
Proactive, creative, and highly autonomous profile, with critical thinking and an entrepreneurial mindset.
Excellent written, verbal, and interpersonal communication skills.
Previous experience in retail, e-commerce, services, or energy sectors is a plus.
Advanced English.